Bolt Brand Guidelines 2024
Brand guidelines for Bolt, the checkout technology company, covering tone of voice, logo usage, color palette, and type system.
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The document defines three verbal principles, thoughtfully concise, knowingly playful, comfortably at ease, then specifies the lightning-bolt wordmark, co-branding lockup rules with partners like Stripe and Klarna, a five-color primary palette anchored by Lightning Yellow, and a type system pairing Agrandir Narrow Bold headlines with Inter body copy.