Burger King Brand Guidelines 2024
Brand identity guidelines for Burger King authorized partners covering 129 slides across verbal and visual identity systems.
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Sections document tone of voice characteristics (approachable, confident, irreverent, authentic), primary and secondary color palettes with Pantone and CMYK values, logo variants with clearspace rules and prohibited uses, the custom Flame Bold typeface with size hierarchy and regional alternatives, a modular grid system, food and people photography standards, an icon library with stroke and grid specs, and legal compliance and asset management processes.