Coldwell Banker Identity Standards 2020
Coldwell Banker Global Luxury identity standards (September 2020) for brand, marketing, and affiliate teams.
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The guidelines prescribe logo and logomark variations, strict DBA lockup rules, trademark and legal usage, color systems, photography direction, and production specifications for stationery, signage, social, email, and event collateral. Detailed sizing, safety-space, and print/digital specs ensure consistent luxury positioning across local agent and office applications