IKAN Brand Guidelines 2023
Brand guidelines for IKAN, a workforce mobility company, documenting a 55-slide identity system (November 2023) that defines positioning and verbal identity, a primary horizontal wordmark plus compact 'k' logomark, clearspace and minimum-size rules, and a palette (Sky Blue, Midnight Green, coral accent).
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It specifies typefaces Space Grotesk, Calluna, and Lexend Deca, and provides templates for banners, social, stationery, and signage