Virgin Media Brand Guidelines 2020
Brand guidelines for Virgin Media (September 2020) for internal teams, agencies, and partners.
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The deck codifies the MOJO tone, bespoke VM Circular type family and a VM Red-led colour system, then defines graphic devices (flares, plectrum patterns, stickers, content frames), photography and illustration styles, iconography, motion/interaction principles, and file-naming/export conventions for campaigns, product and OOH