Bombay Sapphire Brand Framework 2018

Bombay Sapphire Brand Framework 2018 is a 62-slide brand guideline (Version 3.0, Oct 2018) that codifies the gin's positioning, creative idea 'Stir Creativity', and three core values: Exquisite, Avant-garde, and Worldly. It prescribes the Brand World: a light-blue-led palette with copper accents, logo lockups and the 'Stir Creativity' signature, bespoke typefaces, photography and pattern systems, packaging and physical design principles, plus governance and a global brand contact for approvals