Burger King Brand Guidelines 2020

Brand partners toolkit for Burger King that codifies global verbal and visual identity for franchisees, agencies, and in‑house teams. It specifies logo systems and clearspace, the Flame type family, primary palette (Fiery Red, Flaming Orange, BBQ Brown, Mayo Egg White), the Whopper stripe motif and illustration library, packaging and OOH layouts, digital iconography, and system grids. Includes trademark clearance, file‑naming rules, and regional contacts