D&AD Trend Report 2024

D&AD Trend Report 2024, produced with The Thought Partnership, synthesizes Pencil-winning work and juror feedback to surface six creative trends for designers, agencies, and brand teams. It argues fandom-driven micro-communities, a human toolkit of handcrafted craft, localised impact projects, elevating everyday narratives, expressive type, and textural sensory design define standout 2024 work,based on 652 Pencils, feedback from 300+ jurors across 43 categories and entries from 78 countries