INEOS Brand Guidelines 2023

INEOS Brand Guidelines Version 1 (April 2023) covers the full visual and verbal identity for the global chemicals, manufacturing and energy group across 104 slides. Core assets: the INEOS wordmark in Britannia Blue (PMS 2965C), the 'O' device in full/half/quarter-crop applications, and a directional-line system derived from the 'O' height. Typefaces are Helvetica Neue externally and Arial internally, with a shared hierarchy across overline, headline, subhead, and body. The color palette leads with Britannia Blue and extends to Cerulean, Green, Neon Orange, Neon Yellow, Brigade Red, and Toto Rosso. Grid guidance covers 12-column landscape and portrait systems. Applied chapters cover signage (ground-based, wall-mounted, directional, safety), vehicle livery (bikes, cars, vans, trucks), workwear (helmets, lab coats, overalls), PowerPoint, email signatures, letterheads, news releases, and business cards.