Instacart Brand Guidelines 2022

100-slide brand guidelines for Instacart (v1.0, 2.25.22) that codify identity elements,logo lockups, Carrot symbol anatomy, core colors (Kale, Carrot, Cashew), Instacart Sans and Contrast typefaces, photography and illustration systems, iconography, motion, grids, and application mockups. It prescribes the 'Shop + Savor' voice, app icon versions, partner lockup rules, and real-world examples from OOH and merch to product UI