Land of Plenty Trend Report 2025

Land of Plenty’s The Shift: Health & Wellbeing is a trend report for brand builders that maps cultural and product opportunities across Recovery, Fandom, Life Cycles, and Sensory design. Wellbeing demand is rising (Lululemon: 89% act more on wellbeing; 61% feel overwhelmed) with a projected $33 trillion longevity economy by 2027. The report covers three guiding principles, case studies (Remedy Place, Saysky, Others), and strategic recommendations for brands