OK COOL TikTok Trend Report 2024

Third‑annual TikTok trend report from OK COOL for brand marketers, outlining 2024 tactics to 'crack' TikTok's personalized FYP. The deck argues that viral moments are short-lived and brands should embrace authentic, imperfect creators, anti‑influencers, niche community playbooks, and platform-native features like Image Carousel, TikTok Shop, and CapCut templates. It includes survey and usage data (63% of Gen Z daily, 45% 3+ hours), case studies (Van Holten, Nike x JD Sports), and agency booking details