Pion Youth Trends Report 2024

Pion's Youth Trends Report 2024 is a research briefing for marketers and brand strategists examining Gen Z attitudes toward AI, travel/experience economy, BNPL, nostalgia, and cancel culture. It synthesizes nationally representative UK (N=2,015) and US (N=2,001) surveys (fieldwork Feb–Mar 2024), two focus groups, and expert interviews to surface practical brand recommendations and priority metrics