Vita Coco Brand Guidelines 2023

Vita Coco Brand Guidelines 2023 is a 67-slide design system for internal teams and agency partners, consolidating logo, packaging, and product identity rules (Version 1.4 dated 08.07.23). It covers color palettes and approved two-color pairings, typefaces (Vita Hand, Futura, Alternative Gothic), tone-of-voice attributes, and graphic assets including palm illustrations and fruit stickers. The deck also prescribes photography standards, product-naming rules, application examples, and links to the asset repository.