Widelab Brand Guidelines

Brand guidelines for Widelab, a design-driven studio founded in 2017 that serves UI/UX, branding, and marketing clients. The deck codifies logo construction and clear-space rules, signet color variants, a Sequel Sans headline system, a four-step gray/purple/yellow color scale, motion easing cubic-bezier specs, photography and illustration vocabulary, and social and packaging templates for consistent client work across 300+ projects.